Week 3 - New Media

New media encompases both new delivery systems that hold content and the evolution of mass media by the introduction of individual media users. It started with digital technologies and the progression of applying these to new products. They enabled ordinary people to become content publishers. While we still have media conglomerates that are controlling which mainstream messages are delivered to the public, we also have individuals who are bringing their message content to the masses. Sometimes these individuals reach a critical mass and their collective message or gathering location functions as a large media organization. My definition of New Media is any media that is generated by individuals/amateurs who are not part of the mainstream, alternative or any formal journalism system because they have the technology to do so.